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Have You Checked Your Online Reputation Lately?
Reputation. It’s a concept you hear about from a young age but probably give little thought to — until negative words are spoken about you. Then, suddenly, you’re all too aware of how important your...
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Focus on Content Marketing Instead of SEO
A steady transformation is taking place in online marketing. The strategies for getting your website seen by existing and prospective customers are changing. Instead of focusing exclusively on SEO, or...
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Latest SEO Tips for Higher Google Rankings
If your company website isn’t ranked highly by internet search engines, particularly Google, your customers and prospects may have difficulty finding you. Complicating matters, Google keeps changing...
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What Small Businesses Need to Know About Google’s Hummingbird Update
When word spreads that Google has changed its revered-and-feared search algorithm, you can bank on a big reaction. Google, an essential driver of web traffic for many small businesses, continues to...
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Using Google’s New Search Report to Drive Web Traffic
Are you using search-engine optimization and sponsored links to drive traffic to your company’s website? If so, Google has a new report for you. Small-business owners who have an AdWords and a...
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Using SEO Analytics Services to Boost Your Website Rankings
The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for...
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6 Ways to Cultivate User-Generated Content
User-generated content — words and images provided by visitors to a website instead of its publisher — is an effective way to boost the SEO ranking of your company’s website. Requesting reviews of your...
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Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014
Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained...
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Forget the Search Engines, Focus on Your Audience
Having trouble tracking Google’s changes to its search algorithm and adjusting your digital marketing strategy accordingly? You’re in good company. Even SEO professionals have a hard time keeping up...
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How Natural Language Processing in Search Impacts Small Businesses
Appearing near the top of search engine results used to be a largely keyword-driven affair: The more relevant your website’s content was to a given term, the higher it ranked for said term. Not...
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